Eliminating TALL POPPY SYNDROME
within a generation

Adopt the E Tū Tāngata mindset to change our culture of criticism and positively impact whānau, schools & workplaces.

The Heart of E Tū Tāngata

How E Tū Tāngata started and the core values that can change the culture of criticism

Learn more about E Tū Tāngata Values

WHat is Tall Poppy Syndrome?

Tall Poppy Syndrome is a cultural phenomenon in Aotearoa New Zealand whereby people who stand out or achieve success are “cut down” through criticism or envy.

Why is it a problem?

Tall Poppy Syndrome works in two ways:

  1. Outward focus: we begrudge, resent or mock others when we feel they need to be humbled.

  2. Inward focus: we downplay our own achievements in order to avoid the mockery of others.

Why do we need to change this?

Rather than foster a culture of criticism, E Tū Tāngata aims to shift this mindset by promoting a culture where everyone is valued and success is celebrated collectively. And, when you succeed and I succeed, everyone benefits.

Change Our Culture

Steve Hansen | Former All Black Coach

“The three values E Tū Tāngata stands for, valuing yourself, coming together as a group and helping each other and caring about others is humanity at its best, isn’t it?

My advice would be have a go. What have we got to lose in allowing individuals, schools, workplaces, teams and families to value who they are as people.”

E Tū Tāngata & Schools

E Tū Tāngata supports schools who want to shift the culture of their school and community. It is also an invitation to be a part of a wider collective effort as we work together to change the culture of Aotearoa New Zealand.

Explore E Tū Tāngata Membership for schools