
TACKLING TALL POPPY SYNDROME TO CHANGE OUR CULTURE OF CRITICISM
Adopt the E Tū Tāngata mindset to impact our whānau, schools & workplaces.

The Heart of E Tū Tāngata
How E Tū Tāngata started and the core values that can change the culture of criticism
WHat is Tall Poppy Syndrome?
Tall Poppy Syndrome is a cultural phenomenon in Aotearoa New Zealand whereby people who stand out or achieve success are “cut down” through criticism or envy.
Why is it a problem?
Tall Poppy Syndrome works in two ways:
Outward focus: we begrudge, resent or mock others when we feel they need to be humbled.
Inward focus: we downplay our own achievements in order to avoid the mockery of others.
Why do we need to change this?
Rather than foster a culture of criticism, E Tū Tāngata aims to shift this mindset by promoting a culture where everyone is valued and success is celebrated collectively. And, when you succeed and I succeed, everyone benefits.
Steve Hansen | Former All Black Coach